Communication and Public Relations

Public Relations is the organ that has the responsibility of connecting institutions and the external public, by finding ways to create joint or double communication between these parties. The public relations department is characterized by a set of characteristics that give it its own character, which is that it takes on an administrative character as one of the administrative functions responsible for conveying the message of organizations to the external environment, and tries to build a network of good relations with others in order to achieve the maximum possible benefit.

Public Relations are characterized by continuity and permanent work and takes on the training character in order to prepare the masses and work to create bonds of cooperation between them. It tries to achieve the interests of all without discrimination and bias in all objectivity, as public relations occupy the important part of organizational structures.

By the end of the course, participants will be able to:

Who Should Attend?

• Persons working in the media, public relations, administration, government, and related administrative sectors.
• Managers of institutions and companies.
• Entrepreneurs wishing to develop their skills in media management.
• Anyone who wishes to develop his expertise to work in the field of management of public relations departments.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Acquire great skills and experience in the field of public relations management in institutions and organizations.
• Acquire skill in dealing with VIPs.
• Acquire the skills of a successful broadcaster, methods of communication and the art of dealing with audiences.
• Discuss issues and theories related to indigenous communication and communication between other cultures.
• Analyze key trends in global communication and shared culture, including globalization, environmental protection, and cross-border communications.