By working in teams, trainees will be able to develop Public Relations strategies by simulating real scenarios. The Fundamentals of Project Management, Customer Relations…
By working in teams, trainees will be able to develop Public Relations strategies by simulating real scenarios. The Fundamentals of Project Management, Customer Relationships, Cost Estimation, Budgeting and other topics would be covered at this Course.
The course helps trainees to develop their assessment and creativity skills, in order to enhance their understanding of professional practice using case studies and current situations as an important reference. The main stages of communication plans will be addressed in this course in details, which also examines the relationship between theory and effective application. Ethical issues and Risk issues will also be reviewed when practicing Public Relations.
Planning is the so-called thinking stage which is pre-execution. It is a deliberate and systematic effort aimed at maximizing the benefit and at the lowest possible cost. It is linked to all fields, sectors and the average of all sciences. The work without planning becomes futile and time is wasted. The objectives are impossible, and the importance of planning in the expectations for the future and what may happen from accidents that do not expect to receive, and surprises and fluctuations that may occur without warning, as the objectives to reach are the future goals, Time periods may be longer or shorter than that imposed on the management of the development of assumptions necessary for what may be that future and work to form what will be the situation when the implementation of these goals and during the various stages of implementation, planning is those administrative tasks that work from In order to determine the future objectives of the organizations and institutions and the methods of determining these goals, work on drawing the line of work to achieve the desired goals. Planning also is to develop a perception of what may happen in the work of developments and emergencies and problems and refer to the methods of solution that are predetermined in the planning process.
Course Objectives
By the end of the course, participants will be able to:
Target audience of attending a training course in the basic principles in the feasibility study of investment projects:
Project Managers.
Executives.
Investors, entrepreneurs and capitalists.
How will participants benefit from the course?
After completing the program, participants will master the following aspects:
Apply the theories and principles of Public Relations in planning and implementation of Public Relations campaigns.
Identify and evaluate opportunities and problems that can be addressed through Public Relations campaigns.
Making a comprehensive presentation on Marketing and Public Relations campaign as a response to the client's feedback.
Summarize the differences between marketing and public relations, advertising and integrated marketing communications.
Generate creative ideas and operational activities for public relations campaigns.
Engage consumer communities through social media and social networks.
Show good presentation skills.
Manage Public Relations campaigns, including costing, budget and schedule.
Develop and maintain internal and external client relationships.
Measure and assess the effectiveness rate of public relations campaigns.
Course Outline
Planning is its definition and its importance.
The necessity of planning for the success of projects.
Successful plans and the way to implement them.
Planning Doctrine
Elements of success of the scheme.
Planning methods and stages.
Internal and external environment analysis.
Preparing plans.
Formulating strategic ability.
Determine success factors.
Building strategy.
Applications in strategic planning.
Objectives Auditing Form.
Flow maps.
Performance indicators.
Building an administrative development system.
Organization strategic analysis.
Analysis of the external environment of the institution.
Strategic thinking.
Strategic management.
Strategic Planning.
Competition strategies.
Economics strategies.
The difference between strategic and traditional planning.
Successful supervision and evaluation.
Practical cases and applications.
Schedule & Fees
2026 Schedule & Fees
There are no public sessions remaining for the course this year. Please contact us if you wish to have a customized in-house session, or to find out how an additional public session can be scheduled.