The Certified Strategist: Advanced Tools and Techniques

Why do some organizations continually succeed in meeting stakeholders’ expectations while others do not? Why do some organizations continuously outperform the competition while others struggle to keep up? One of the key differentiators between all these types of organizations is the existence and proper execution of a well thought out strategy that takes into account the complexities of today’s competitive world. In this course, we will dig deep into many well-established frameworks, tools and techniques for strategic thinking and planning. Participants will be able to pinpoint the real reasons behind long-term strategic performance and will be able to replicate this success in their own organizations.

This is a highly interactive course that focuses on the application of each strategic framework to a different business case study. The techniques used in this course include team exercises, group discussions, videos and group presentations. In addition, this course offers participants the opportunity to demonstrate what they have learned by passing an exam that will earn them their certificate of attendance.

By the end of the course, participants will be able to:

• Apply essential strategic thinking and planning tools and techniques
• Employ models and frameworks to strategically analyze the internal and external environment of an organization
• Plan future strategic moves based on industry characteristics
• Identify and build organizational competencies, capabilities and a competitive position
• Define a corporate culture that promotes good strategy execution

All levels of managers and company personnel who are involved in charting and supporting the execution of the company plans to achieve its strategic goals and objectives.

• Strategic thinking
• Strategic planning
• Strategic analysis
• Competitive analysis
• Trend analysis
• Driving customer value
• Analytical thinking