Product Strategy is a vital framework that enables product managers to define product direction, create market-focused solutions, and achieve sustainable business growth…
Product Strategy is a vital framework that enables product managers to define product direction, create market-focused solutions, and achieve sustainable business growth. This course provides participants with practical knowledge of developing strong product strategies, understanding customer needs, analysing market opportunities, and aligning product decisions with organisational goals. Participants will learn how to create effective plans that guide product development, improve competitiveness, and maximise business value.
as part of its Product Management Courses, this programme focuses on strategic product planning, GTM approaches, product launch execution, market positioning, pricing strategies, and product marketing techniques. Participants will gain the skills required to successfully introduce products to the market, communicate product value, and build strategies that support long-term customer adoption and commercial success.
By the end of the course, participants will be able to:
Upon completing this course, participants will be able to:
Target Audience
This course is suitable for:
Module 1: Introduction to Product Strategy
Module 2: Market Research and Customer Understanding
Module 3: Developing Product Strategy Frameworks
Module 4: Go-to-Market (GTM) Planning
Module 5: Product Positioning and Messaging
Module 6: Product Pricing Strategies
Module 7: Product Launch Management
Module 8: Product Marketing Strategies
Module 9: Measuring Product Success
Module 10: Practical Product Strategy Workshop
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Arab Training Institute
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Arab Training Institute
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