Certificate in Business Modeling

A business model is, in many ways, the blueprint for business success. Getting this blueprint right is a key step to success and a basis for greater returns. Considering the turbulent markets businesses operate in and the stiff competition they face, even successful organizations need to revisit and reevaluate their market approach. This course is an excellent platform for business executives and entrepreneurs to determine how their business is performing. It also helps uncover new ways to get products and services to the market. In addition, this course provides participants with essential skills to identify problems, how to solve them, how to stay competitive, and how to continue creating customer value.

This course is very much hands-on. At every step and in every module, participants will be exposed to methodologies and techniques to address and resolve issues with an existing business model or to create a new business from scratch.

By the end of the course, participants will be able to:

• Identify and articulate the different elements of a business model
• Examine a variety of business model designs and evaluate best fit with business requirements
• Present a value proposition that caters to customer needs and concerns
• Design and assess business models based on identified gaps and business remedies
• Test and implement business models that are innovative and viable

Business executives, entrepreneurs, department heads, marketing managers, and sales managers who are keen on exploring new ways to improve business results, customer reach, market coverage, and overall business performance.

• Business analysis
• Strategic thinking
• Innovation and creativity
• Process design and management
• Facilitation and communication skills
• Problem solving
• Design thinking
• Risk management
• Coping with uncertainty