Strategic Account Management: Roles and Best Practices

This course is designed to transform participants into business advisors and high-yielding and profitable relationship managers whom clients rely on and companies value. The course provides a practical roadmap to understand and grow existing and high-potential accounts. Delegates will learn how to develop account development plans, craft solid business relations with accounts, and harnessing retention strategies profitably. The course also provides a strong focus on quantitative approaches to account qualification and showcases best practices in service management necessary for growing and retaining strategic accounts.

The course includes self-assessment tools, planning and analytical templates, and psychometric self-assessment instruments to measure personal abilities to accommodate different personality styles. Group exercises and case studies will also be integral parts of the training methodology used.

By the end of the course, participants will be able to:

• Define the functions and process of strategic account management with a highlight on its importance for the commercial organization
• Identify and prioritize strategic accounts to measure their profitability and qualify their strategic importance for their company
• Classify the different levels of customer relationships to enhance the way they interface with such customers  
• Develop customer-focused plans and strategies needed in the development of strategic accounts.
• Build core strategic account competencies related to research and service management to meet the ever-changing challenges in the market.

This course is targeted at cross functional personnel who seek to understand modern customer management practices to improve cross functional support and develop personal careers in strategic account management. The program is also conceived for sales managers who oversee the development of key customers, and key account managers responsible for managing the relationship and the performance with strategic customers.

• Account planning
• Networking skills
• Cost to serve computations
• Account classification models
• Customer retention and loyalty
• Customer research
• Service management
• Performance reports