Marketing Principles in the Digital Era

In the past decade, digital marketing has become one of the most prominent types of marketing, as a result of the spread of a wide range of consumers on the Internet, which necessitated the maintenance of operations through electronic activities aimed at facilitating the exchange of goods, products and ideas for the benefit of all, From traditional marketing to collect information about the target customers, to know their needs and desires, as well as to attract their attention and to raise their interest and to create a desire to buy and provide all information about the product through electronic and digital marketing techniques, Matt competitors and optimization of production quality.

Information Society is the society based on knowledge dissemination, production and allocation efficiently in all fields of social, economic and civil activities, politics and private life. Information society means all activities, resources, measures and practices pertaining to information regarding production, dissemination, organization and investment. Information production includes the search activities of different methodologies and various fields. This is in addition to efforts, development and innovation of different levels. It also includes creative efforts and oriented formulation in order to support educational, cultural and practical targets. Information society is the society which relies mainly on information, communication networks and computers to be developed; i.e. it depends mainly on what is called “intellectual technology”. This includes new commodities and services along with the continuous increase of manpower in information fields. Digital environment is the base of information transmission in order to be accessed by all people. Therefore, all persons should develop their skills in searching for correct information in the digital environment. 

By the end of the course, participants will be able to:

Target Category:

• Managers and owners of commercial establishments; who aim to develop their work through Internet and communication networks.
• Managers of information departments and technical development departments in institutions.
• All employees in technical departments.
• Mastering works performance and their presentation optimally in specialized companies.
• Students of computer science and telecommunication faculties and institutes.
• Project managers of IT projects in technical companies.
• Directors of development and technical modernization companies.
• Employees of technical and informational companies.
• Managers of computer software companies.
• Supervisors interested in developing their information systems management capabilities.

How participants will benefit from the Course:

At the end of this course, Participants will gain perception of the following:

• Acquiring adequate skills in the field of searching for accurate information via Internet.
• Perception of electronic environment and networks.
• Development of internet searching skills.
• Experience in dealing with software and computers.
• Experience in developing companies that adopt the software system.
• Ability to deal with groups in computer companies.
• Manage and develop information programs and make changes to them.
• Proficiency in dealing with the systems of each type of companies.