Course in Modern Trends in Marketing Theory and Practice

this course provides detailed discussion and practical applications of current and emerging trends in marketing theory and practice and their implications for business and marketing research. The importance, objectives, principles, and guidelines for incorporating these trends into the planning and implementation of commercial and marketing research projects will be discussed.

By the end of the course, participants will be able to:

Who should attend? 

• Current and potential employees in business and marketing research.
• Researchers within companies, public services and non-governmental sectors.
• Managers using commercial and marketing research services.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Understand historical and current trends in marketing and the implications for planning and implementing business and marketing research.
• Understand the implications of post-marketing modernity and how to be precautions regarding new consumer thinking and behavior in commercial and marketing research.
• Understand and apply the implications of marketing relationships in business and marketing research.
• Understand the process of transition from a productive economy to a service economy, and apply the practical implications of a customer-centric organization in business and marketing research.
• Bridging the gap in the face of the academic employee and keeping pace with the implementation of the latest scientific findings in the field of daily business and marketing practice.