Introduction to Web Analytics

This course provides an introduction to web analytics course to anyone who wishes to know the principle where web analytics definition is based upon and how companies can benefit from it in researches on their business.

Web analytics means, according to the general meaning of the word "analysis", thorough studying with the possibility of developing rise or fall indicators. The discussion here is on the Internet, as we know that Internet is one of the most important tools of the era, whether in the presentation of companies to information, introducing itself or even by marketing and advertising campaigns using the web. By seeing the impact and effect of the company work on the web users, we can reach a lot of important conclusions and analytics.

Information Security (IS) is the system used to secure the data transmitted via networks. In the technological development age and the prevailing different means of information storage and exchange; i.e. information transmission on networks and from website to another, it has become important to consider and observe information and data security. Information security is the science applied to provide great and adequate protection of information against any risks which may threaten or damage it through the tools and means required to protect information against internal or external risks. All standards and procedures taken to prevent having access to information by persons who are not allowed to access them through communications are used to ensure the authenticity and correctness of these communications. All techniques used in the world cannot be executed without Information Security (IS).

By the end of the course, participants will be able to:

Target Category:

• Computer department managers in institutions and companies.
• Developers of information centers in companies.
• Information technology developers in companies.
• Internet and search engines managers in companies.
• Communications department managers in companies.
• Information systems developers in companies.
• Technology development experts and networks protection systems.
• Managers and owners of companies.
• Directors of management departments in companies.
• Employees working in organizations using software systems.
• Corporate managers who want to make a special information work for their companies.
• Managers of software and technology departments in software companies.
• Computer and software department supervisors in IT companies.
• Software department supervisors who want to develop their departments.
• Students who wish to develop their abilities in working in the communications and web centers.

How participants will benefit from the Course:

By the end of the Course, participants will recognize:

• Web analysis principle and how to process it.
• Using web analytics in companies' business and extracting accurate statistics.
• Linking media and advertising to web analytics and knowing the achieved success percentage.
• Method of performing a comprehensive study of market indicator on a new product introduced by the company.