Employee Engagement: Strategy and Practices

Employee engagement is not just an HR issue, it is primarily a business challenge that modern organizations are increasingly facing. According to Gallup International only 29% of employees are engaged in their work, 55% are not, and 16% are actively disengaged. The cost of employee disengagement is enormous, Gallup puts it at $470 billion per year for the US economy. As such, employee engagement and retention becomes a top priority for modern organizations who want to compete in the market, increase their market share and achieve higher returns on investment. In this course, you will learn what employee engagement is all about, design appropriate surveys to measure it, and most importantly craft and implement successful engagement initiatives that impact overall business performance.

This course uses a mix of interactive techniques such as lecturettes, case analysis, discussions, group activities, sharing experiences as well as short films about organizations that have managed to boost their employee engagement rates.

By the end of the course, participants will be able to:

• Defend the value of employee engagement to an organization and explain it
• Derive learning lessons from the ABC (Antecedents, Behaviors, Consequences) model  for engagement
• Design, build and implement the requirements for an engagement culture
• Evaluate and track the impact of engagement on business performance
• Craft specific HR practices aimed at increasing employee engagement
• Identify, develop and champion the required change initiatives
• Build comprehensive employee engagement surveys and interpret their results

Managers who want to know the secrets of employee engagement, how it leads to improved productivity and customer service and how to encourage employees to go the extra mile. More specifically, the course is tailored to meet the needs of professional HR people as well as supervisors and managers whose primary responsibility is to engage and motivate their staff.

• Employee engagement
• Survey design, administration and interpretation
• Rapport building
• Interpersonal communication
• Giving feedback
• Relating and networking
• Planning and organizing
• Analytical thinking