This course offers this training course in (Marketing Techniques of Tourism Services and Facilities) in line with the modern management methods prepared by the Academy. Tourism is considered as core of the economy in many countries, in view of the significant role this sector occupies all over the world. Tourism Development needs creative ideas, continuous search for innovative perspectives, and a wide variety of alternatives.
Tourism Economy became more significant during the second half of the 20th century, since tourism is in charge of more than 6% of the world's total economy, therefore a new scientific branch has emerged to consider Tourism Economy, represented in many colleges and tourism institutes around the world, along with developing interest in the quality of hotels and services in many countries of the world, which also has become the center of interest in many countries.
Tourism activities are like any other professional types of activity, it could be endangered due to various types of risks and tourist crises that may affect tourism activities on individual levels, or by nature of tourism in the country, especially since tourism is highly sensitive and highly influenced by external risk factors. Therefore such risks and crises shall be fully handled directly and strictly by the Hotel & Tourism Management, through diligent quest to satisfy needs, wants, and desires of tourists, while achieving the required financial surplus at the meantime. This Training Program provides a roadmap for dealing with such crises, which is very helpful for trainees.