This course presents this course in (Management and Organization of Conferences, Formalities, and Major Events), to all professionals wishing to acquire great skills for management of international media, and to acquire advanced qualities of PR Management.
The starting point of dealing with Very Important Events & Persons is that the Protocol and PR Officers puts the concerned personality in his or her natural position, as a human being in the first and foremost place, without sanctification or over simplification or disregard. Protocol and Etiquette are codes of behavior that delineate expectations for social behavior according to contemporary conventional norms within a society, social class, or group. The application of Etiquette and Protocol rules and principles is a sure sign of respect and appreciation for human beings, whom were preferred by God over all other creatures. This course would be provided from various perspectives of different cultures, customs and policies, this course offered by the Academy in accordance with the adopted modern international protocols for international relations.
Public relations contribute to the effectiveness of organizations by improving organizational relationships, facilitating public talks and discussions. This course helps trainees develop an important assessment of the role of PR in the community and the development of analytical and professional skills. Public relations have authority over corporate social responsibility through Crisis Management Function and responsibility for corporate reputation, which necessarily means helping to change organizations to achieve new sustainability agendas.