Digital Marketing Practitioner

Why Attend

The Digital Marketing Practitioner course demonstrates fundamental concepts and techniques in digital marketing to participants, with or without a previous experience in the field.  This is an introductory course that focuses on the basic pillars of digital marketing.  The course utilizes a variety of case studies and exercises to develop the right skills needed to create and implement effective digital and social media campaigns within an organization.

Course Methodology

This course is highly interactive with group exercises, case studies, and videos utilized as integral tools within the learning.

Course Objectives

By the end of the course, participants will be able to:

• Understand the value and benefits of digital marketing
• Brainstorm, plan and launch an effective digital marketing campaign
• Create and manage social media marketing campaigns
• Create and manage Paid Search and Display ad campaigns
• Understand the basics of SEO (Search Engine Optimization)
• Understand how web analytics work

Target Audience

This course is suitable for digital, sales, marketing and media professionals, webmasters, web developers, key managers and any business professional with little or no previous experience in digital and social media marketing.  This course is also ideal for traditional marketing professionals looking to move into a digital marketing role. 

Target Competencies

• Social media marketing
• Search and display advertising techniques
• Video marketing
• E-mail marketing
• Web analytics

Note

After successfully completing this course, each participant is entitled to one complimentary hour of private video consultation with the Digital Marketing expert facilitating this course.