Data-Driven Product Management Training Course

Most product managers already have access to more data than they know what to do with — dashboards full of numbers, KPIs updated in real time, and analytics platforms tracking every click. Yet many still make decisions on instinct, because raw data and genuine insight are not the same thing. Data-Driven Product Management is the discipline that closes that gap, turning dashboards and metrics into decisions a team can actually defend. The Data-Driven Product Management Training Course, is built for product professionals who want their roadmap grounded in evidence rather than the most persuasive voice in the room.

This course treats data as a decision-making tool, not a reporting obligation. Participants learn how to build dashboards that surface what actually matters instead of burying it in vanity metrics, how to choose KPIs and product metrics that genuinely reflect business and customer health, and how to run A/B testing that produces clean, trustworthy results rather than misleading ones. The course also looks closely at retention — often the single most honest signal a product has — and how to read it alongside acquisition and engagement data to understand the full picture. Participants leave with a practical, hands-on approach to using analytics throughout the

By the end of the course, participants will be able to:

By the end of this course, participants will be able to:

• Apply Data-Driven Product Management principles to guide roadmap and prioritisation decisions
• Build dashboards that highlight meaningful signals instead of vanity metrics
• Select and track KPIs and product metrics that genuinely reflect product health
• Design and interpret A/B tests that produce reliable, actionable results
• Analyse retention data to understand genuine long-term product performance
• Distinguish correlation from causation when interpreting analytics
• Translate data and customer insights into confident, defensible product decisions
• Build a sustainable analytics practice that informs decisions continuously, not occasionally

Target Group

• Product managers and product owners seeking to strengthen data-driven decision-making
• Data analysts and business intelligence professionals working closely with product teams
• Growth and marketing professionals relying on product metrics and retention data
• Heads of product embedding analytics into product strategy and prioritisation
• UX researchers and customer insight professionals working alongside product data
• Professionals transitioning from intuition-led to evidence-led product management