Corporate Communications: PR and Media Skills

Nowadays, we are experiencing many high-profile scandals in the corporate world. Such scandals create a tough environment for organizations to conduct business, maintain effective communication and safeguard a positive image and reputation. Corporate Communication is based on the belief that sustainable communication is essential for the health of organizations. In this course we introduce and discuss the theories, tools and perspectives of corporate and organizational communication to be used to enhance participants’ development as communication professionals with the practical insight to deal with complex communication issues in modern organizations within a company as well as externally.

This course relies on the use of individual and group exercises aimed at helping participants learn all key characteristics of corporate communication. The course also features the use of a number of case studies and presentations by participants, followed by discussions.

By the end of the course, participants will be able to:

• Define corporate communication
• Apply different techniques and tools to implement an effective corporate communication program
• Plan and execute corporate communication programs and campaigns
• Employ corporate communication in practice

• Implement PR and media tools in corporate communication

Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations. Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media, CSR and branding will also benefit from this course.

• Planning, organizing and leading
• Written communication
• Public speaking and media handling
• Building rapport
• Controlling and evaluating